Archive: Aug 2023

Geoff Wilson – Sales Manager

Geoff Wilson is the Sales Manager in Cedar Hill, TX.

Geoff Wilson - Sales Manager

Geoff Wilson, a United States Army veteran and graduate of Northern Illinois University with a Bachelor of Science in Political Science, started his steel journey with a fellow Reliance Steel & Aluminum sister company, Liebovich Bros. Inc., located in Rockford, IL in 2010. Geoff learned the business working as an inside sales rep initially until he migrated into an outside sales position. In 2017, Geoff’s wife took an opportunity with a wine distributor in Texas and he found himself looking for another opportunity. He really wanted to stay within the Reliance brand and worked with one of the executive vice presidents to find another position. Delta Steel was looking for a sales representative in the Dallas/Ft. Worth area and Geoff took the job.

Career Growth

Geoff interviewed for a sales position but ended up taking the sales manager role for Delta Cedar Hill.

“Liebovich is a very customer service oriented company which facilitated my transition to Delta very nicely.”

To start, Geoff operated out of the Ft. Worth location but eventually moved to an office in Cedar Hill permanently. Shortly after beginning his employment, Delta Steel became part of Infra-Metals. This shifted the way Delta had operated and the products they were offering.

“Cedar had to find their way in the market. I learned how to market and sell beams.

The Cedar Hill location was tasked with selling new products and services and had to develop their business essentially from scratch. Geoff enjoys the fast paced environment where everyday is different and poses new challenges.

I like seeing the projects our material goes into. We’re selling our customer’s solutions to their problems.”

Since joining Cedar Hill, Geoff and his team have doubled the capacity of the facility, made major capital investments and assisted in making significant positive changes in safety as well as developing a positive work environment. When Geoff was asked where he see’s himself in the future with Delta Steel he said he “would like to someday run his own Delta Steel location. I want to be a leader and watch the team grow.”


Geoff enjoys golf when he able to get some free time. He also loves spending time with his wife, 3 year old daughter and 1 year old son.


Congratulations Geoff and we look forward to what new and creative things you bring to team Delta!